New Ad Sales Team for California Parks
The California Association of RV Parks and Campgrounds (CalARVC) announced Camp-California Marketing’s new advertising sales team.
“James Urquhart and Lisa Gaynes are partnering up with each other to form a brilliant team to help you plan your marketing strategy to reach more California camping customers,” CalARVC reported in this week’s issue of “Wednesday Morning Coffee Talk & Updates.”
The article continued, “Over the course of 20 years as principal of Gaynes & Associates, Gaynes Consulting has earned broad national recognition for the many unique sales and marketing programs they have developed. Lisa’s work in the media industry as a successful creator of integrated marketing programs and sales campaigns has benefit clients such as Wall Street Journal and Cox Communications. Most recently, Lisa’s attention has benefit the world of travel and tourism, which include: California’s parks & recreation, California Travel Association, the California wine industry and Agri-tourism. Since 2009, Lisa has served as a business development adviser to Camp-California Marketing.
“James’ contagious excitement in being part of the Camp-California ad sales team is hard to resist. His 20-plus years in the California RV Park and Campground industry as an operations and management specialist, as well as being a member of CalARVC since 1988, provides him a unique park owner/operator perspective when working with members and clients. James has eight years experience on the CalARVC board and served as Camp-California’s president for three years.”