Outdoor Afro Creator Plans Sierra Nevada Campout
Rue Mapp, creator of the OutdoorAfro website, takes to the foothills of the Sierra Nevada when she travels with her nephew and three children for a three-day camping trip Aug. 12-14 at Ponderosa Resort in Lotus, Calif.
Camp-California.com and Ponderosa Resort are co-sponsoring her trip along with Auburn-based American River Sales and Rentals, which is supplying a teardrop trailer for Mapp’s use.
They are equally eager to learn of her experiences, and learn how they can expand their collective efforts to reach out to the African-American community and get them involved in the Great Outdoors, according to a story in the current edition of “Wednesday Morning Coffee Talk & Updates.”
Mapp plans to do live tweeting, blogging and videotaping of her trip so that the roughly 7,000 African-American members of OutdoorAfro.com can follow her and share in her experiences.
“This will be a deliberate application of social media to talk about a real experience and how the camping and RV industries can use social media to get African Americans and others involved in the various outdoor opportunities that are available,” Mapp said.