Henderson to Help Promote South Carolina Resort

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September 6, 2011 by   - () Leave a Comment

A view of Lake Greenwood Motorcoach Resort

Mel Weaver, owner of the Lake Greenwood Motorcoach Resort in Cross Hill, S.C. announced that he has established a joint venture agreement with RV resort development pioneer Randall Henderson, founder of Outdoor Resorts of America Inc. and Signature Resorts.

Henderson will work in partnership with Weaver to manage and promote the Lake Greenwood Motorcoach Resort — formerly CaneCreek RV Resort and Marina. Located on Lake Greenwood, the resort features an attractive clubhouse and pool overlooking the lake and private docks and pontoon boats for guests, according to a news release.

Henderson served as chairman, CEO and president of Outdoor Resorts of America for more than 30 years. He subsequently joined Monaco Corp. and served as president of its wholly owned subsidiary, Signature Resorts, for six years.

During his career, Henderson has developed 29 RV or motorcoach resorts in prime locations across the country. Two of the resorts are on Hilton Head Island, including the first exclusive motorcoach resort built in the U.S. He was the first to introduce the concept of condominium ownership of RV lots. He was chosen to serve on the National Recreation Roundtable and served on the Family Motor Coach Association Commercial Council for many years.

“With his 30 years’ experience in developing, operating, marketing and selling RV resorts, Randall is the perfect partner to help make Lake Greenwood Motorcoach Resort a prime destination for Class A motorcoach owners,” said Weaver.

Through the joint venture, Weaver also secured the services of Henderson’s former Outdoor Resorts associate David McMillin, with 25 years of experience in marketing and industry relations, as well as Dan Bailey, an experienced sales professional who has sold more than 100 RV lots.

“When you take into account the impact that the recession has had on the Class A motorhome sector, Lake Greenwood is ideal,” said Henderson. “The resort is unique, small at only 84 lots and it has a nine-month season.” The resort is within an easy drive from Columbia, Greenville, Spartanburg, and Charleston, S.C.; Charlotte, Winston-Salem, Greensboro and Asheville, N.C.; and Atlanta, Ga.

Lake Greenwood appeals to those looking for an extended stay or simply a weekend visit.

“This resort should make any motorhome experience more enjoyable,” said Henderson.

Henderson will work closely with RV manufacturers, dealers and customers to ensure that the resort meets the needs of the marketplace. For dealers within a 250-mile radius of the resort, he plans to offer free one-week getaway certificates that they can pass along to their customers.

“Along with manufacturers and dealers, we will do our utmost to serve the needs of the motorhome owner,” Henderson said.

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