Go RVing Heads to Indiana for Photo Shoot
Images of all RV product types inside and out will be captured for the new “AWAY” ad campaign and the 2012 GoRVing.com website at a shoot in late October in the Elkhart, Ind., area.
New photos for the comprehensive RV lineup seen in every Go RVing print ad will be taken, along with video for new RV virtual tours enabling potential buyers to familiarize themselves with the layout and features of typical, unbranded RVs of each type, according to a news release from the Recreation Vehicle Industry Association (RVIA).
“This shoot will provide the nuts-and-bolts visuals to complement the emotional family content of the ads with detailed information,” said RVIA Vice President of Public Relations and Advertising James Ashurst. “RVs have evolved significantly in recent years, and it’s essential that the improvements and enhancements now available to the consumer be showcased effectively.”
Actual consumer testimonials for the new GoRVing.com website will also be shot on location at a campground in the Elkhart area, with new product in the background. The revamped website will be launched concurrently with the “AWAY” ads early next year.
All RV manufacturers will be invited to participate in a lottery to select a full range of products with logos removed, including a Type A motorhome, Type C motorhome, Type B motorhome, conventional travel trailer, expandable travel trailer, fifth-wheel travel trailer, sport utility RV, truck camper, folding camping trailer and specialty horse trailer conversion. The shoot will be held the week of October 23-28.