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Good Sam Eyes 500,000 Roadside Assist Customers

October 25, 2011 by   - () Leave a Comment

Good Sam announced today (Oct. 25) projections to soon reach 500,000  RV, car and truck roadside assistance customers.

Founded in 1966, Good Sam is based loosely on the Good Samaritan who offered to help a traveler in need. Good Sam’s now-iconic halo and wide grin still signify camaraderie among members and their willingness to offer aid to fellow RVers.

“The charter is simple, customers should be protected while on the road and it is Good Sam’s job to bring that service at the very best price and satisfaction guarantee,”  Marcus Lemonis, chairman and CEO of Good Sam, stated in a news release. “As we move closer to serving over half a million RVers we must stay focused on great service at a low price. This promise will be backed by a money-back guarantee as well as a price-match guarantee. Customers will have the opportunity to renew at a 91% rate. As we strive to get better, these promises will ensure a better experience.”

The Good Sam Roadside Assistance program offers unlimited towing to a network facility, roadside flat tire changes, battery jumps, lock out service and other minor repairs. Coverage is available at one low price for RVs plus other household vehicles and protection for family members at no charge.

Additionally, they have made it even easier for members to get help using the new GPS-enabled Mobile app. Available for free download on iPhone, BlackBerry or Android. The app ensures faster service using a virtual membership card. Every call is answered by a certified dispatch specialist. The tire replacement program allows Good Sam to “bring the shop” to its members — offering access to their tire network, which features nationally recognized brands. If a member doesn’t have an RV spare, they will help locate one and bring it to the scene.

“These additional benefits are designed to give our members even more ways to enjoy their travels and RV living,” said Prabhuling Patel, president of Good Sam Ventures. “When our members have an emergency what they want is (1) that their call should be answered quickly, (2) the rescue vehicle should be there when we say it is going to be there and (3) the dispatcher should take care of your problem. Our goal is to be world class with our products and services.”

In preparation for the expected membership increase, Good Sam has hired senior industry executive Ed Thor. Ed joins the company after serving for more than 10 years with Coach-Net, a roadside assistance company focused on serving the manufacturers and dealers. As vice president of business development, Thor will be tasked with driving the growth of the company’s wholesale business execute targeted sales strategies against corporate goals and objectives, and develop and scale-up new business and customer bases.

“We are very excited to have Ed join our team as we focus on expanding into new markets and continue to bring our members more value,” said Mark Kupper, Good Sam vice president and general manager of its Roadside Assistance business.

About The Good Sam Club

The Good Sam Club, www.goodsamclub.com, is the world’s largest RV owner’s organization with over 1 million member families. Founded in 1966, the club offers its members a wide variety of services, including the Good Sam Extended Service Plan, Good Sam Roadside Assistance, RV and Vehicle Insurance, RV Financing, Good Sam Visa Card, Life & Health Insurance and member discounts at parks, campgrounds and RV events.

Good Sam Club members also receive a subscription to Highways, the club’s popular RV travel magazine. Additionally, the club represents more than 1,500 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions. Extremely committed to its RV members as well as to the environment, the club is a founder of the annual National Cleanup Day program and an advocate of public land access, Adopt-A-Highway programs and Adopt-A-Park programs.

Good Sam Enterprises LLC is the parent company of the Good Sam Club, Woodall’s Campground Management and www.woodallscm.com.

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