Pelland, Schmarder Collaborate on Marketing Strategy Book

November 7, 2011 by   - () Comments Off on Pelland, Schmarder Collaborate on Marketing Strategy Book

Peter Pelland

Two well-known names in the outdoor recreation industry – Peter Pelland and Evanne Schmarder – are joining forces to author a comprehensive marketing strategy book written specifically for outdoor recreation business owners/operators.

Putting their over 50 years of combined marketing expertise to work for readers, “Unconventional Wisdom Works” will cover 25 actionable marketing techniques helping businesses build an online and offline presence among outdoor recreation consumers, according to a news release.

Evanne Schmarder

With chapters outlining today’s cutting edge tech tools, the book, due out early spring 2012, will be written in layman’s terms and provide readers with not only conceptual background on each topic but easy to implement steps to bring the techniques to bear.

“Much has been written over the years that doesn’t directly relate to either small businesses or the outdoor recreation industry. In other instances, I have seen so-called ‘expert’ advice being presented that was simply incorrect,” said Pelland, owner of Pelland Advertising. “We learned through the Campground Success project that I launched back in 2009 that there was a real need and desire for cutting-edge ideas with direct application to the outdoor recreation industry.”

Schmarder, long-time digital marketing strategist and owner of Roadabode Productions and the Digital Marketing Workshop, added, “Smart business owners understand that the world of marketing is evolving daily. Today more than ever, understanding how, where and why to communicate your message to customers and prospects is critical. ‘Unconventional Wisdom Works’ will provide businesses with tools to design and, if they wish, implement their own successful marketing strategy.”

Both Pelland and Schmarder will be available to discuss “Unconventional Wisdom Works” at their Virtual Outdoor Hospitality Expo booths Thursday and Friday (Nov. 10-11) and via email at or Books will be available for pre-sale January 2012 and the authors are currently available for advance interviews and events.

About Peter Pelland

Peter Pelland is the founder and CEO of Pelland Advertising, a company which he started in the New England ski industry in 1980 and which has since become one of the leading suppliers to the family camping industry throughout the United States. He is also the founder of the Campground Success project, a frequent blogger, and an early adopter of almost everything digital. His company, based in Western Massachusetts, specializes in website development services, social media content development and four-color process collateral advertising production. Peter is frequently called upon to share his expertise in leading industry publications and is available for speaking engagements and seminar presentations. Contact Peter at or (800) 848-0501 or visit his company website at

About Evanne Schmarder

Evanne Schmarder is the owner of Roadabode Productions, outdoor recreation communication consultants specializing in digital marketing strategy, social media program development, seminar facilitation and educational presentations, and business writing services. It’s under the Roadabode umbrella that business owners/operators will find Schmarder’s RV industry first-ever Digital Marketing Workshop based upon a distinct need for a live webinar series covering the top digital marketing techniques specifically designed for RV parks and campgrounds. On the B2C side, Schmarder is the producer and host of the RV Cooking Show – part RV-travel guide, part cooking class on wheels. Contact Evanne at or (702) 460-9863. You may also visit her online at or

Evanne Schmarder is a regular contributor to Woodall’s Campground Management and


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