Twitter Drives More Traffic to Press Releases than Facebook
PR Newswire teamed up with digital marketing platform Crowd Factory to analyze the activity surrounding thousands of press releases over a number of months, the PRNewser reported.
According to the research, 48% of press release sharing happens on Facebook and 37% on Twitter. However, each share on Twitter results in 30% more views.
Ken Dowell, executive vice president at PR Newswire, said in a statement, “We have known for some time that Twitter was more heavily used for news and business purposes, and the numbers confirm that Twitter takes the lead for driving traffic back to press releases.”
The study also found that multimedia components drive more traffic to a release than text only. Adding a photo increased engagement by 14% and adding a photo, video, and audio increased engagement by 3.5 times.
The info graphic at left that sums up the research findings.