SSI: Motorhome Sales Decline 17.6% in October
Year-over-year motorhome sales retreated 17.6% in October as the Class A and Class C markets both endured double-digit declines. For the first 10 months, overall motorhome sales were down just 0.3%, according to the latest report from Statistical Surveys Inc. (SSI).
Thor Industries Inc. remained the overall motorhome sales leader through October with a 20.7% market share followed by Winnebago Industries Inc. (18.8%) and Forest River Inc. (11.9%).
In the Class A category, overall sales in October fell 15% compared with 2010 and dipped 0.5% year-to-date. Tiffin Motorhomes Inc. again held the No. 1 position for the 10 months, holding a 20.9% market share, just edging out Winnebago with a 20.1% share. Thor was No. 3, owning a 17.5% market share.
Class C sales dropped 21.7% for the month and were just two units down year-to-date. Thor was the leader through October, holding a 24.6% market share, followed by Forest River’s Coachmen division (18.7%) and Winnebago (17.1%).
Totals included rental fleet sales, which were marginal due to seasonal trends.
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