Arizona RV Parks Feature Star Performances
They lack the glamour of a Las Vegas casino, and there are no neon signs or all-you-can-eat buffets, either. But when it comes to the kinds of celebrities associated with Sin City, the Valley’s RV resorts could be the best-kept secret in Arizona, USA Today reported.
This season, for example, Cal-Am Resorts will be presenting a heavy-duty concert calendar that features the likes of Marie Osmond, Charo, Rich Little and Lynda Carter. In previous years, headliners have included Wayne Newton, Crystal Gayle, B.J. Thomas, Tanya Tucker, Ricky Skaggs, the Smothers Brothers and the Oak Ridge Boys.
Granted, they may no longer be topping the charts, but these are performers who still carry a certain amount of cachet with the right age group.
“Think about what you see in Las Vegas or in Branson, Mo, and that’s what we’re aiming for,” says Starr Davis, Cal-Am regional activity director. “You kind of get the Branson flavor here, but with terrific weather.”
Cal-Am has nine RV resorts in the Valley. They cater to winter visitors, though there are also residents who live there year-round. For the past nine years, the company has been offering patrons and the public these star-heavy concerts from January to March that are specifically geared to their clientele. Resort residents have to be at least 55 years old; in other words, do not expect to hear Cee Lo Green playing at a Cal-Am resort in the next 20 years.
“We deal with a big range,” says Davis, who’s in charge of booking acts. “We look all the way back to the music of the ’40s to what the Baby Boomers were listening to in the ’70s, so you’re talking about a 30-year span.”
Davis sees what acts are selling in other markets, particularly Florida, which also is heavy with Boomers. She keeps an eye on Branson to see which acts earn standing ovations. And she listens to patrons’ suggestions, although she’s also realistic.
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