Authors Launch ‘Unconventional Wisdom Works’ Facebook Page

January 25, 2012 by   - () Comments Off on Authors Launch ‘Unconventional Wisdom Works’ Facebook Page

Members of the outdoor recreation industry are invited to connect with the authors of “Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today” – on their new “Unconventional Wisdom Works” Facebook page at

The Facebook Page features updates on the book’s progress, snippets from chapters, insight from the authors and the opportunity to be one of the first to be notified when pre-orders become available by subscribing to the UWW list, according to a news release.

“Facebook is a valuable business tool that we cover in-depth in Unconventional Wisdom Works,” said co-author Evanne Schmarder. “Peter and I have both found it an excellent way to engage with our clients, exchange ideas with our peers, and stay in touch on matters that make a difference to our businesses and our lives.”

Co-author Peter Pelland added, “As our “Unconventional Wisdom Works” project evolves, we anticipate building our Facebook community by taking advantage of the myriad of tools that Facebook makes available to Page owners – from basic posting to polls to contests and more.”

Facebook users are encouraged to visit, ‘Like’ the page and join the authors’ online business community. All comments, questions, and observations will be addressed by either Pelland or Schmarder.

The authors are currently available for advance interviews and events. They can be contacted at or

Books will be available for pre-sale and bulk orders in the coming weeks. To learn more about Unconventional Wisdom Works or the authors visit

Schmarder is a frequent contributor to Woodall’s Campground Management and


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