NADAguides.com Reports RV Inquiries Rising
NADAguides.com, the most comprehensive new and used car, classic car, motorcycle, boat and recreation vehicle pricing and information resource online, has announced its 2011 third and fourth quarter Traffic Trends Report – showing growth in traffic and consumer shopping activity site wide.
The RV section saw an overall traffic increase of 10 percent during the second half of the year. NADAguides.com analysts note that according to a new study, 8.5 percent of U.S. households now own RVs, up from 8 percent in 2005, showing a clear rise in the number of people shopping online for these types of vehicles. In addition, a current poll of consumers on the NADAguides.com website shows 52 percent of people looking for a specialty vehicle are interested in RVs attributing to the increase in traffic on the site.
Consumer shopping interest for the boats and personal watercraft section saw an overall 10 percent increase in consumer traffic over the 2010 year. Analysts point out historic traffic patterns show that consumer interest in boats and personal watercraft are seasonal with the highest amount of shopping research activity recorded during the summer months. The month of July 2011 posted the highest level of research activity and traffic in that category ever recorded.
Introduced in 2008, the NADAguides.com mobile site has seen a 30 percent increase in unique visitors during the second half of 2011. Mobile site visitors now make up 8 percent of all web traffic visiting NADAguides.com, which mirrors growing industry figures as more consumers research and shop for cars on their mobile devices.
Similar to the first half of the year, the total number of unique visitors to NADAguides.com continued to increase during the second half of the year at 12 percent. The site recorded August 2011 as its best month ever for total site traffic.