New Ice Cream Flavor Contest to Aid Michigan Parks

January 12, 2012 by   - () Comments Off on New Ice Cream Flavor Contest to Aid Michigan Parks

Memo to Mackinac Island Fudge: You may soon be unseated.

Holland, Mich.-based Hudsonville Ice Cream is hoping to churn out a new flavor this spring that embodies everything Michigan, and they need the public’s help to do it, the Grand Rapids Press reported.

The company has launched a campaign this month in conjunction with the state Dept. of Natural Resources and Pure Michigan to gather ideas for the new flavor that will be distributed this summer on a statewide RV tour to help promote state parks tourism.

The new flavor will be promoted to retail outlets and ice cream shops statewide as the “official” ice cream of state parks and Pure Michigan. The campaign is boosting the DNR’s Recreation 101 program and the $10 state parks Recreation Passport.

It’s the first time the public has been given the chance to pick a flavor, said Bruce A. Kratt, director of sales and marketing for Hudsonville Ice Cream, (although the company has taken the opportunity to curry favor with state heavyweights before).

So far, they have had 500 ideas submitted through the company website. A few are have taken the embodiment of Michigan part a bit literally, he said.

Chocolate covered ants, for example “probably will not make it to the finalist stage.”

“But if that’s the kind of Michigan experience that people remember — kept up all night by chirping cicadas at the Houghton Lake State Forest — then I want to hear about it.”

The deadline for submitting your idea is Jan. 29. The winner will be selected by a panel of kids and celebrity judges. Grand prize includes free Hudsonville ice cream for a year, a one-week stay in a state park or harbor of choosing, and a $1,000 Meijer gift card.

“This is a fun way to deliver an important message about the wealth of recreation opportunities in the state, as well as the unique taste of Michigan,” said Elizabeth Parkinson, vice president of marketing and communications for the Michigan Economic Development Corporation.


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