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Outdoor Magazine Presents Social Media Awards

January 19, 2012 by   - () Leave a Comment

Outdoor Magazine, the outdoor industry’s monthly paper trade publication, has announced the 2011 Social Media Awards, recognizing the outdoor brands that have embraced the power of social media to successfully engage the greatest number of fans during the past year.

According to a news release, this year’s winners are:

  • Facebook’s Most Liked: The North Face – (1,497,218 fans)
  • Twitter’s Most Followed: Life is good – (69,887 followers)
  • YouTube’s Most Viewed: Patagonia – (4,236,734 total channel views)

Using Fansometer’s system of measuring influence, Outdoor Magazine began tracking and publishing social media brand rankings for the outdoor industry in late 2009. Since then, results have been updated daily online at odrmag.com and published in the weekly e-newsletter and monthly issues of the magazine.

As the ball dropped on 2012, The North Face, Life is Good and Patagonia demonstrated their influence by coming out on top, thanks to strategic interactions with their social media fans.

“With the success of last year’s awards, we are pleased to continue our relationship with Fansometer and release the second annual Social Media Awards, especially as the connection between social media and marketing grows ever stronger. The brands that finished this year on top certainly understood this,” said Raimondo Forlin, publisher of Outdoor Magazine.

Facebook’s Top 10 (Fans)

1. The North Face – 1,497,218

2. Life is good – 1,071,926

3. Timberland – 558,307

4. Jansport – 441,315

5. Crocs – 427,734

6. K-Swiss – 216,839

7. Costa Sunglasses – 187,818

8. New Balance–172,503

9. Vibram Fivefingers – 169, 594

10. Columbia – 148,824

Twitter’s Top 10 (Followers)

1. Life is good – 69, 887

2. The North Face – 54, 931

3. Patagonia – 44, 941

4. Columbia – 26, 150

5. Keen – 24, 236

6. Crocs – 19,792

7. Brooks Running – 19,346

8. Vibram Fivefingers – 18, 879

9. New Balance – 15,321

10. Timberland – 15,063

YouTube’s Top 10 (Channel Views)

1. Patagonia – 4,236,734

2. Salomon Freeski – 4,111,338

3. Columbia – 3,844,262

4. K-Swiss – 3,617,178

5. Salomon Running – 1,674

6. Petzl – 1,671,680

7. The North Face – 1,465,420

8. Prana – 1,370,573

9. Marmot – 1,322,808

10. Vibram Fiverfingers – 978, 194

The Top 20 lists, as well as current rankings, can be found online at www.odrmag.com or in the January issue of Outdoor Magazine. The magazine will present trophies to representatives of the winning companies during the Outdoor Retailer Winter Show in Salt Lake City, Utah.

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