Pelland/Schmarder Unveil New Book’s Cover

January 5, 2012 by   - () Leave a Comment

Cover of new Pelland/Schmarder book

Hinting at unconventional thinking and piquing the interest of their focus group, co-authors Peter Pelland and Evanne Schmarder recently unveiled the cover art for their upcoming book, “Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today.”

“We were in search of a cover that would illustrate our concept, engage browsers and compel them to ask ‘what’s inside?’ This design grabbed our interest immediately and after consulting our broad-based, high-level industry focus group, we knew we had a winning cover,” remarked Schmarder in a news release.

“We are thrilled with the progress we are making,” added Pelland, “and are pleased to report that the project is proceeding right on schedule. Very soon we’ll begin taking pre-orders for individuals and bulk orders for groups and associations with a spring 2012 delivery.”

The authors are currently available for advance interviews and events. They can be contacted at or

Books will be available for pre-sale and bulk orders mid- to late-January. To learn more about Unconventional Wisdom Works, the authors, or join the pre-sale notification list visit

About Peter Pelland

Peter Pelland is the founder and CEO of Pelland Advertising, a company which he started in the New England ski industry in 1980 and which has since become one of the leading suppliers to the family camping industry throughout the United States. He is also the founder of the Campground Success project, a frequent blogger, and an early adopter of almost everything digital. His company, based in Western Massachusetts, specializes in website development services, social media content development, and four-color process collateral advertising production. Peter is frequently called upon to share his expertise in leading industry publications and is available for speaking engagements and seminar presentations. Contact Peter at or (800) 848-0501 or visit his company website at

About Evanne Schmarder

Evanne Schmarder is the owner of Roadabode Productions, outdoor recreation communication consultants specializing in digital marketing strategy, social media program development, seminar facilitation and educational presentations, and business writing services. It’s under the Roadabode umbrella that business owners/operators will find Schmarder’s RV industry first-ever Digital Marketing Workshop based upon a distinct need for a live webinar series covering the top digital marketing techniques specifically designed for RV parks and campgrounds. On the B2C side, Schmarder is the producer and host of the RV Cooking Show – part RV-travel guide, part cooking class on wheels. Contact Evanne at or (702) 460-9863. You may also visit her online at or


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