RVNN.TV Network Expands with Roku Video Players
RV News Net LLC significantly boosts distribution and reach of its recreational vehicle focused Internet television network RVNN.TV with release of a dedicated top-level channel on the Roku streaming video player. The Roku is a set-top box that hooks up to a high-speed Internet connection and displays Internet-delivered television and games to consumer flat screen TVs.
According to a news release, RVNN.TV is an Internet television network dedicated to the world of RVs, the first of its kind. While shows have been accessible to a global viewing audience online since early 2011, viewers in over 3 million households can now add the RVNN.TV network to their channel favorites with a single click on the Roku remote and enjoy RV business and lifestyle content via high-speed Internet on their home TV set with no computer required.
RVNN.TV joins the ranks of other top-level networks in the Roku Channel Store such as HBO GO, Hulu Plus, Fox News, Disney, CNBC, and WSJ Live, bringing a line-up of more than a dozen RV-lifestyle and business programs to the television screen. RVNN.TV covers news and live RV-related events and also produces popular shows like RVNN Live, Geocaching World, Ask The Professor, GadgetPlex, Tails From The Road and What's Wrong With This Picture.
Founder Andrew McCaskey explains, “Roku is the market leader in streaming Internet video entertainment devices for the TV, because they are affordable and have a variety of additional entertainment choices like Netflix and Amazon movie rentals and audio services such as Pandora. They are tapped into social media, allowing users to view video from their Facebook accounts on their flatscreen TV. Their user base is growing tremendously, fueled by distribution through major big box retailers including Best Buy, WalMart and Radio Shack.”
Featuring a starting price of $59.99, Roku players allow customers to stream movies and TV shows, live sports, music, games and more – instantly on their TVs. The company currently offers more than 350 channels through its Channel Store, allowing people to add those channels to their personal menu and watch the content associated with them.
“RVNN.TV now has highly visible placement in the Channel Store in the Fitness and Outdoor category, so users can easily find our network and add RVNN.TV to their personal channel list with a single click," McCaskey noted. "This will have a tremendous impact as we continue to build our RVNN.TV brand and loyal following.”
He added that Roku distribution will also expand viewership outside the U.S., as Roku expands in the United Kingdom and Canada in early 2012.
RVNN.TV is a subsidiary of Review Communications Inc., a new media company offering technical and commercial services to reach niche consumer and business to business audiences based in Elkhart, Ind. RVNN.TV programming is distributed free of charge to online viewers and Roku users. Programming is supported by paid advertising.
RVNN.TV is the first Internet television network to bring the “World of RVs” to consumers over a wide range of program interests, all of which include some element of RVing or the RV lifestyle. Along with a dedicated channel on the No. 1 selling Internet TV platform, and significant presence of selected RVNN.TV technology and consumer electronics shows on additional “over-the-top" (OTT) delivery systems such as Boxee and Google TV or Internet-enabled television sets. RVNN.TV programs can be expected to expand to other video platforms in 2012.