VCA Hires New Government Relations Firm
The Hillbridge Group, a Richmond, Va.-based government relations firm, has taken on the Virginia Campground Association (VCA) as its newest client.
VCA is a statewide trade association that represents a combination of private and public parks and campgrounds throughout the commonwealth. The VCA serves as a resource to campground owners and promotes the plethora of camping and RV opportunities in Virginia, according to a news release.
The Hillbridge Group will represent the association in all matters pertaining to legislative and regulatory policies. This new partnership will enable the VCA to build a strong government affairs program that will better position them in the legislative process. The Hillbridge Group will work to help pass policies that encourage and protect small businesses and defeat measures that would harm members’ ability to manage successful campgrounds and parks.
“We are eager to educate decision-makers and the public on the significant economic contributions parks and campgrounds bring to our tourism industry,” said Aimee Perron Seibert, founder and president of The Hillbridge Group. “Camping is an affordable and attractive vacation option for Virginia families and we look forward to ensuring the Commonwealth remains a small-business friendly environment for campground and park owners.
The Hillbridge Group represents a variety of clients, including membership organizations, non-profits and small businesses. They are dedicated to representing clients who contribute to Virginia’s economy and the well being of Virginia’s citizens.
This week’s announcement will not alter VCA’s relationship with its executive director, David Gorin.
Gorin told Woodall’s Campground Management, “I actually led the discussion to add a lobbying firm in Richmond to step up VCA’s government affairs activities to round out the VCA program. With a strong state marketing program in place, strong member benefits through affiliation with ARVC, a valuable state convention and trade show, and now a strong Richmond presence to pursue some legislative and regulatory objectives, VCA is looking to grow its membership and strengthen its role representing the park industry in Virginia.”
He added, “Several years ago VCA instituted a fund-raising auction to raise funds for an expanded government program. The state association has done well financially and is a financially secure organization and it was time to expand this aspect of the state’s program.”
The association has 65 members that offer 10,925 camping sites to campers and RVers. VCA publishes the annual Virginia Campground Directory, conducts educational and training programs for members to improve businesses and guest services, offers a number of member benefits to help members save money and increase revenues and monitors state and national government activities to keep members up to date on legislative and regulatory actions impacting park businesses.