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ARVC Agenda: Schutter Outlines ARVC Transformation

February 16, 2012 by   - () Leave a Comment

Rob Schutter Jr., new ARVC chairman

Editor’s Note: New ARVC Chairman Rob Schutter Jr. wrote the opening portion to this installment of the ARVC Agenda.

Nearly two years ago with the retirement of ARVC’s then President/CEO Linda Profaizer, past ARVC Chairman David L. Berg saw an opportunity to address the question raised by members – the association’s purpose and direction. The ARVC Board of Directors embarked upon a thorough review of the association, leading ARVC toward refocusing efforts and redefining priorities.

With the extensive search for and hiring of a new association leader, President/CEO Paul Bambei, ARVC is no longer operating in “business as usual” mode. President Bambei and his hand-picked staff are dedicated to providing value to ARVC members in four important program areas: member benefits, education, legislative advocacy and industry marketing and promotion.

From member-only benefits including Just In Time/DIRECTV, Skyline park models, Ford Motor Co. and the soon-to-be-finalized music licensing program to the ARVC Foundation’s new Outdoor Hospitality Education Program, to the commissioning of one of America’s largest law firms to provide well-established government strategies and lobbying on behalf of ARVC members, to a renewed emphasis on marketing and public relations placements promoting the camping/RV lifestyle, ARVC is positioned to experience even greater achievements for their members.

ARVC is also moving forward with the Strategic Task Force, delving into the issues regarding future roles and responsibilities in the partnership of ARVC and its member state associations. ARVC members are encouraged to comment on the Strategic Task Force Committee’s recommendations – found in the member section of www.arvc.org – to assist the association in formulating the future direction of ARVC.

Details Emerge for ARVC’s New Spring Seminar Series

ARVC is pleased to release details on the new ARVC Spring Seminar Series scheduled for May 16-17 at the Embassy Suites Denver Tech Center. Four learning tracks will be available to attendees, including Health and Safety and Risk Management, Customer Satisfaction and Service Standards, Information Technology, and Ancillary Income and Recreation.

A sampling of session topics include Protecting Your Park from Perils presented by Mark Maciha of Northern Arizona University, The Social Stampede with Ocean Lakes’ Barb Krumm and Rachel Beckerman and Cash Cow – a session on increasing ancillary income conducted by Bud Styer of Camping for the Fun of It. A full list of seminars and presenters is available at www.arvc.org under the Conference and Seminars link.

All members of the outdoor hospitality industry are welcome to attend. Early-bird registration is available to ARVC members. For more information, contact Barb Youmans, ARVC senior director of membership and education, at (303) 681-0414 or edudirector@arvc.org. Both members and nonmembers may register online at www.arvc.org.

ARVC Voice Releases 2012 Editorial Calendar

Continuing to provide ARVC’s membership with high-value business tools, industry education and practical news that relates to daily operations, the 2012 editorial calendar for the association’s member e-magazine, ARVC Voice, has been released. Each edition includes feature topics developed with ARVC members in mind as well as interesting short videos submitted by industry peers.

2012 feature topics include: Industry Education, Accounting and Financials, 6th Annual Recreation Report, Marketing and Advertising, Enhancing Customer Service, Award-Winning Parks, Money-Saving Moves, 6th Annual Technology Report, HR/Staffing, Pre-Conference and Post-Conference.

Rotating columns include reader favorites such as Recreation Roundtable and Technology Talk in addition to the newly requested Safety First and Service Smarts.

The ARVC Voice is published 11 times per year and distributed to members via e-mail. ARVC welcomes contribution inquiries on these and other topics from those in the industry. Contact ARVC Voice Editor Evanne Schmarder at evanne@roadabode.com to inquire about providing an article or short video for this publication.

Travel Promotion May Benefit Industry

On Jan. 19, President Obama signed an executive order designed to increase travel and tourism in the United States. Among other things, the order directs the Secretaries of Commerce and the Interior to lead a task force in developing recommendations for a National Travel and Tourism Strategy to promote domestic and international travel throughout the United States.

According to the Department of Commerce, the U.S. tourism and travel industry represented 2.7 percent of the nation’s gross domestic product and 7.5 million jobs in 2010. The task force will focus on strategies to increase tourism and recreation jobs by promoting visits to our national treasures. In addition, the Departments of State and Homeland Security announced a pilot program to simplify and speed up the non-immigrant visa process. The Bureau of Economic Analysis estimates that every additional 65 international visitors to the United States can generate enough income to support an additional travel and tourism-related job.

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