Bob Martin to Lead Thor Industries' RV Group

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February 1, 2012 by   - () Leave a Comment

Bob Martin

Thor Industries Inc. announced Tuesday (Jan. 31) that Bob Martin will become RV Group president, effective today. Martin replaces Ron Fenech, who retired on Sept. 30.

Thor is the nation's largest RV manufacturer and owned a commanding 36% of the towable RV market as of November. RV sales in the fiscal year ending July 31 topped $2.3 billion.

According to a news release as reported by, Thor’s six RV companies – Airstream Inc., CrossRoads RV, Dutchmen Manufacuring Inc., Heartland Recreational Vehicles LLC, Keystone RV Co. and Thor Motor Coach – will report to Martin. Martin will report to Peter Orthwein, Thor’s chairman, president and CEO.

Martin, an 18-year industry veteran and Elkhart, Ind., native, is currently president of Keystone RV, Thor’s largest subsidiary.

In other management moves, Matt Zimmerman, currently vice president of sales for Keystone, succeeds Martin as president. Zimmerman has been with Keystone 13 years in a variety of sales and management positions. In addition, David Chupp, currently vice president of finance for Keystone, has been named COO. Chupp joined Keystone in 2000.

“Bob, Matt, and David assume their new responsibilities with a history of success in their previous positions. These promotions will further strengthen Thor’s leading position in the RV industry,” said Orthwein.

“I am privileged to have this opportunity to be associated with all the great Thor companies,” said Martin. “As the largest RV manufacturer in the world, Thor Industries has much to offer our customers, RV owners and the community. I look forward to working with all of Thor’s RV companies in my new role to leverage the strength and capabilities of Thor Industries.”

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