Motorhome Sales End 2011 on the Plus Side

February 14, 2012 by   - () Leave a Comment

Year-end report

Retail sales of Class A and Class C motorhomes ended 2011 in a positive way.

Sales were up 12.8 percent in December over December 2010 and sales for all of 2011 were ahead of the 2010 pace by 1.9 percent, Statistical Surveys Inc. (SSI) reported.

Class C sales carried the month and year into the gainer category with 23 percent growth in December and 2.3 percent growth for the year over 2010, SSI noted.

Class A sales rose 7.9 percent in December and 1.6 percent for the year.

Class C sales grew year-over-year in seven of the 12 months of 2011, as did Class A sales.

Thor Industries Inc. was the overall motorhome sales leader in 2011 with a 20 percent market share, followed by Winnebago Industries Inc. at 19 percent and Forest River Inc. at 12 percent.

In Class A, Tiffin Motorhomes Inc. was the leader in 2011 with a 21.1 percent market share, edging out Winnebago which gained a 20.2 percent share.

Thor was the Class C leader in 2011 with a 23.6 percent percent market share. Forest River’s Coachmen Division was second with a 18.2 percent share.

In a separate report, Class B sales finished 2011 down 15.3 percent from 2010. Sales were flat in December. Canada-based Roadtrek Inc. continues to dominate the U.S. market with a 47.3 percent share in 2011. Fellow Canadian builder Pleasure Way Industries was runner-up with a 23.7 percent share. Thor was the leading U.S. builder and finished in third place with a 17 percent share.


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