Dutchmen, Jellystone Parks Team up on Promotion
Consumers who purchase a new Dutchmen travel trailer or fifth-wheel this year are getting an extra bonus – a free night of camping at any Yogi Bear’s Jellystone Park Camp Resort in the U.S. or Canada.
“We think this is a great way to introduce our customers to the many fun-filled, family Jellystone Parks across North America – we are excited to have the opportunity of introducing the Dutchmen RV brands to the Club Yogi Rewards members as well,” said Bruce Hardy, director of marketing for Dutchmen Manufacturing Inc., adding that this year is the first time the Goshen, Ind.-based company has partnered with a campground chain to offer free camping.
According to a press release, the promotion is also the first of its kind for Club Yogi Rewards, the points-based loyalty program for Jellystone Parks, said Lauri Hart, loyalty program manager for Milford, Ohio-based Leisure Systems Inc., which franchises Jellystone Parks.
Hart said Dutchmen buyers will receive a voucher that they redeem online for 6,000 rewards points. “That’s enough points for one night of free camping in a premium campsite, but Dutchmen buyers can also continue to accumulate points for additional nights of free camping as they continue to camp at Jellystone Parks around the country,” Hart said.
Jellystone Parks have been on the expansion mode in the U.S. and Canada in recent years, adding new parks in Alabama, Colorado, Indiana, Missouri, South Carolina, Texas and Nova Scotia.
Dutchmen, for its part, has launched several initiatives in recent months to improve its sales and competitiveness in the RV marketplace, including restructuring its sales management team and making internal moves to improve product quality and manufacturing efficiency.