SSI: Trailer Sales Drive February Towables up 7.7%
Year-over-year retail towable rose 7.7% in February while registrations were flat for the two months, up 1.2%.
According to the latest report from Statistical Surveys Inc., February results were:
• Sales for the high-volume travel trailer sector showed a 13.9% gain and were up 6.6% year-to-date.
• Fifth-wheel registrations edged up 1% for the month, but were down 4.1% through February.
• Folding camping trailer sales declined 27.5% in February and 25.7% year-to-date.
• Park model sales dropped 8.4% for the month and 29.9% through February.
Thor Industries Inc. was the towable sales leader year-to-date with a 37.3% market share, followed by Forest River Inc. at 19.9% and Jayco Inc. with an 11% share.
By segment for the first two months, Thor was No. 1 in travel trailer sales with a 32% share, ahead of Forest River (20.4%) and Jayco (13.1%). Thor held a commanding lead in fifth-wheel sales, capturing a 55% market share, while Forest River posted a 16.6% share and Jayco had a 6% share.
Forest River was the folding camping trailer sales leader for the two months with a 40.4% market share while Jayco (16%) held the No. 2 position followed by Columbia Northwest Inc./Aliner (13.1%). In the park model segment, Thor was No. 1, posting a 22.6% market share, with Skyline Corp. at No. 2, holding a 9% share, and Kropf Manufacturing Co. Inc. third at 8.5%.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).