Marketing Guru Pens Foreword to Pelland/Schmarder Book

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May 30, 2012 by   - () Leave a Comment

Book due out soon.

The "father of guerrilla marketing" and international bestselling author Jay Conrad Levinson, whose books have sold more than 21 million copies worldwide, will provide the foreword to Evanne Schmarder and Peter Pelland’s upcoming book "Unconventional Wisdom Works: 25 Marketing Strategies to Build Your Outdoor Recreation Business Today."

Levinson and his wife, Jeannie, are avid RVers and traveled fulltime, for a number of years, in their Gulfstream motorhome. His vast understanding of marketing techniques coupled with his experience as an outdoor recreation consumer made this partnership a perfect fit, according to a news release.

“Jay has been an inspiration to me for many years. In fact, one of the more popular seminars I teach at conferences and meetings is designed around his "…achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” concept. When he offered to lend his name and expertise to 'Unconventional Wisdom Works,' Peter and I jumped at the opportunity. Truly, it’s an honor,” said co-author Evanne Schmarder.

The many pieces of the project are falling into place and Schmarder and Pelland expect to launch the book in the next few weeks. Pre-orders will become available prior to the public launch. To add your name to the pre-order list please visit and “join our list”

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