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Report: Motorized RV Sales Dipped Slightly in March

May 15, 2012 by   - () Leave a Comment

Retail sales of motorhomes dipped 2.6 percent in March compared to March 2011, Statistical Surveys Inc. (SSI) has reported.

Despite the drop, overall sales for the first quarter of the year are up 7.9 percent compared to a year earlier.

Class A motorhome sales rose 2.4 percent in March compared to a year ago, while Class C sales fell 8.1 percent compared to a year ago.

SSI noted that the motorhome industry has rental fleets that are added to the industry during the year. “Those rental fleets do not renew each year. So this will cause some unevenness in the market. Last year we had a rental fleet come into the state of Illinois that did not occur this year. The net effect is that 60 units that were rental last year did not happen this year. The motorhome industry was down 51 units for the month of March. If you wash out the loss of the rental units, the motorhome market is even for the month of March.”

Thor Industries Inc. held the top spot with a 19 percent market share, followed closely by Winnebago Industries Inc. with an 18.3 percent share.

In a new consolidated report showing all of the Forest River Inc. group companies combined, the company was the clear leader with a 27.3 percent share.

In a separate report on the Class B or camper van market, sales soared 25.2 percent in March and stand up 14.7 percent for the year.

Canada-based Roadtrek Motorhomes Inc. remains the market leader with a 38.1 percent share.

To subscribe to this and other SSI reports, contact Scott Stropkai at (616) 281-9898.

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