Cruise America, RV Rental Pioneer, Marks 40th Year
Cruise America, the nation’s leaders in RV rentals and sales, is preparing to celebrate its 40th year in business in July. The company has emerged from humble beginnings, and now flourishes as the leader of the RV rental industry, according to a news release.
President Bob Smalley Jr. notes, “The strong business ethics and service commitments of Cruise America come from a long history of family strength.” Smalley went on to relate some of the highlights of the Cruise America history.
In 1970, having served as the president and CEO of Hertz for several years, Robert Smalley Sr. started his own company called American Land Cruisers (ALC). Robert’s sons, Bob Jr. and Randall, had just graduated from college and both went to work at ALC with their father. They started out with 12 rental motorhomes and grew modestly, surviving the energy crisis of 1974. They continued to grow and strengthen, even through the hard-hitting recession in the early ’80s, and subsequently changed their name to Cruise America.
Cruise America continued to flourish into the next millennium, as evidenced by the fact that it now has over 130 Cruise America rental locations and 13 sales locations throughout the United States and Canada, and the inventory has grown to over 4,000 RVs. As the used motorhomes are replaced, Cruise America offers them to the public, and has sold over 26,000 of them to very satisfied customers. According Cruise America CEO Randall Smalley, “A business doesn’t get to be that big and that successful if they aren’t doing things right.”
Cruise America offers its inventory of fully equipped, self-contained RV’s, as well as an extensive list of its locations, online, which enables the public to make their selection according to their needs. On the website at www.cruiseamerica.com are informative videos, featuring the many accommodations and convenient amenities that come with each model.