Survey: New Go RVing ‘Away’ Ads are Excellent

June 13, 2012 by   - () Leave a Comment

The Go RVing campaign’s new creative format – the content and imagery in its widely viewed North American advertising program – has won rather sound approval from those responding to the most recent question posed in RVB’s All-Industry Survey, reported.

In fact, 65.4 percent of the respondents in the survey administered by RVBusiness magazine and sponsored by Pender, Neb.-based Blue Ox gave the Go RVing Coalition’s new “lifestyle” theme for both its print and video ads an “excellent” grade, while 26.9 percent termed it “average” and 7.7 percent “sub-par.”

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