ARVC Unveils New GoCampingAmerica.com Website
Editor's Note: The following report comes from Paul Bambei, president and CEO of the National Associationof RV Parks and Campgrounds (ARVC), and appears in the current issue of the arvc Voice.
One of the key benefits of arvc membership is the exclusive online marketing exposure your park receives through GoCampingAmerica.com, the association’s consumer website that receives over 1 million visitors (i.e. your potential customers) per year. As an arvc member, you receive a complimentary park listing that includes full park contact information, guest reviews, and your available amenities and services, all of which bring customers to your doorstep through the magic of the Internet.
This month, we are unveiling a new GoCampingAmerica.com, with more efficient and simplified navigation that makes it even easier for consumers to find parks with the amenities, services and recreational options that matter most to them. Generally, consumers want to know details about the parks they are considering on their route, so it’s important that every arvc member ensures that their park profile is the most accurate and current it can possibly be. To make certain consumers can find you, we’ve incorporated a better integration with Google Maps to help users find directions to your park more easily.
GoCampingAmerica.com will now be a marketing workhorse for you, but only if you do your part to keep consumers well informed about all your park offers. The best news of all is that the new GoCampingAmerica.com lets each member dynamically update their park information on their own, in real time, via an easier login and intuitive interface we’ve provided.
We can’t stress enough the importance of keeping your park data updated, because as the old saying goes, ‘garbage in, garbage out.’ I’m certain the award-winning parks that are featured in this issue of the Voice understand the importance of making their park profile the best it can be… you should too!
As an arvc member, your complimentary listing now includes three photo uploads.
You can make your listing stand out even more by upgrading your photo display or adding video to highlight your park’s features. The new GoCampingAmerica.com has a totally refreshed look and feel and, of course, we’ll be sending instructions to all members to ensure you understand the new login and update procedures and so you will be comfortable using this great new promotional tool.
Lastly, we have also made some recent enhancements to the arvc.org website, helping to make your experience there a richer one through easier, more efficient navigation. This work will continue throughout the year.
These two websites, GoCampingAmerica.com and arvc.org, are the best communication tools at your disposal for reaching consumers and keeping yourself informed on all your association has to offer, which is why we’ve poured an enormous amount of energy into their improvement.
Use them both to improve your business, compliments of arvc.