New Go RVing iAD Targets Apple Users
Go RVing’s new “AWAY” iAd, launched on June 29, is helping drive exposure for RV travel and camping to millions on Apple’s proprietary ad network, according to a news release.
Go RVing’s iAd reaches Apple iPhone and iTouch users from within their favorite app. When a Go RVing ad pops up, Apple users can play a custom Go RVing game which resembles a simplified app without ever leaving the ad. Branded similarly to Go RVing’s mobile site, the Go RVing iAd features a large “Find a Dealer” option at the top of each game screen that takes users to GoRVing.com with one click.
Early results from Apple indicate the Go RVing iAd is performing very effectively, outperforming the average benchmarks for all iAd metrics. The Tap Through Rate (TTR), which measures how many people see the banner unit and then actually tap it to reach the ad unit/game, is 0.75 percent. This is higher than the iAd TTR benchmark of 0.60 percent. The time spent by the user in the ad unit/game is 93 seconds on average, 33 seconds greater than the 60-second benchmark.
The new iAd is Go RVing’s latest effort to boost the RV industry’s presence in the growing digital marketplace, joining the mobile site launched earlier this year in conjunction with the debut of the redesigned GoRVing.com.
The Go RVing mobile site quickly and easily allows visitors to be introduced to the web site’s full array of information, including searching for an RV dealer or campground. More than 152,000 web visitors have come through the mobile site with nearly another 13,000 having used their smartphones to scan the QR codes in the “AWAY” print ads to reach the mobile site.
“The iAd and our mobile site provide consumers with the ability to conveniently and easily access RVing information from their mobile device,” said RVIA Vice President of Public Relations and Advertising James Ashurst. “Having these resources in place is hugely important as more and more consumers are using smartphones and mobile devices for web searches and information gathering.”