RVIA: RVing is a Hot Topic in Summer Media
The public relations team at the Recreation Vehicle Industry Association (RVIA) is working with media nationwide to generate news stories delivering the message that RVing is a fun and affordable way for families to have a great outdoors experience.
RV-related reports have appeared in national and local media, and RVIA has been laying the groundwork for future stories that will appear in high-profile outlets in the months ahead, the association reported in a news release.
Some of the highlights from the summer months:
- National Public Radio aired a story about a reporter’s eight-day trek through Oregon and California in a rented RV.
- ABC World News Tonight broadcast a story about how RVing is becoming more popular with American families. RVIA worked extensively with producers on the story.
- The Associated Press published a story about how RVers adapt to fluctuating gas prices. The report includes information from RVIA’s vacation cost comparison study, as well as a mention of new fuel-efficient motorhomes now on the market.
- Financial Times reported on the RV industry’s continued growth in shipments despite a sluggish economy and jittery consumer confidence.
- An MSNBC.com story from a Today show contributor told how Americans love RVs for the “much-needed, uninterrupted family time.”
In addition to these stories in national outlets, RV stories have appeared in dozens of local media markets. For a more comprehensive look at RV media coverage, please visit RVIA’s online newsroom at www.RVIA.org.