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ARVC Upgrades GoCampingAmerica Website

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Members of the National Association of RV Parks and Campgrounds (ARVC) now have the ability to make real-time changes to their park’s profiles on GoCampingAmerica.com.

“Each park now has its own page and its own URL destination on GoCampingAmerica.com, which they can populate with photos, links to YouTube videos and other social media applications,” Jennifer Schwartz, ARVC’s senior director of marketing, stated in a news release.

The new interface, which can be accessed through the park operator login on GoCampingAmerica.com, also gives ARVC members the ability to quickly and easily enter new search criteria for amenities, recreation, site preferences and services on a 24/7 basis. ARVC members can also highlight their park’s lifestyle options and affiliations.

“We need every ARVC member to check their park’s profile not only to make sure that it’s accurate and up to date, but to ensure that they’re taking advantage of the growing marketing power of the GoCampingAmerica website,” Schwartz said.

“The whole point of this effort is to make it easier for consumers to find your parks and the specific amenities and services they’re looking for,” she said.

And growing numbers of consumers are doing just that.

GoCampingAmerica is generating more than 90,000 unique visits per month and the numbers are increasing as a result of new ARVC advertising and media outreach efforts to promote the GoCampingAmerica site.

“This is why it’s critical that ARVC members update their park’s profile pages,” Schwartz said. “Is your GPS location correct? Are your amenities listed correctly? What kind of recreational activities do you provide? How long has it been since you’ve updated your photos? These are the kinds of the things park operators need to check to make their best pitch to consumers and get the most out of GoCampingAmerica.com.”

ARVC now offers several tiers of website exposure for its members. While all ARVC members receive free website pages on GoCampingAmerica.com that include amenity and recreation listings as well as the ability to post three photos, park operators can purchase a website marketing package for $95 a year that includes the ability to post up to nine photos. For $195 a year, park operators can post up to 21 photos as well as links to YouTube videos about their park.

Park operators seeking maximum exposure can purchase a $995 ARVC park showcase package that includes photo and video galleries as well as prominent displays of their park on the GoCampingAmerica homepage on a rotating basis, plus priority rankings on their state’s homepage and priority rankings each time their park appears in search results.

“GoCampingAmerica has come into the 21st century,” said Deb Carter, who operates Buttonwood Beach RV Resort in Earlesville, Md.

“ARVC really has tried to make it as easy as they possibly can for parks to market themselves through GoCampingAmerica.com.”

Barb Krumm, director of marketing and public relations at Ocean Lakes Family Campground in Myrtle Beach, S.C., said she, too, is pleased with the new park operator interface and growing marketing capabilities through GoCampingAmerica.com.

“I think, overall, these enhancements are another sign of how plugged in ARVC staff is in trying to give us the kinds of tools we need to market our parks as best we can,” Krumm said.

For more information on GoCampingAmerica.com and the new website marketing options for park operators, please contact Rochelle Paulet at (303) 681-0401, Ext. 111 or email her at rpaulet@arvc.org.

Based in Denver, Colo., ARVC provides private park operators with marketing support services; public affairs advocacy; educational enrichment and networking opportunities as well as major discounts on products and services needed by campgrounds, RV parks and resorts across the United States. Visit www.arvc.org for more information.

 

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