Monaco RV is Changing Name to 'Navistar RV'
Editor’s Note: In a move that had been whispered around the industry for several weeks ever since Navistar International Corp. executives told consumers at a rally held by their Monaco RV LLC motorhome-building division, Navistar’s management announced in the following letter to dealers on Monday (Aug. 6) that the company is changing Monaco RV’s name to Navistar RV, RVBUSINESS.com reported. Here, in its entirety, is that dealer letter signed by Navistar’s Mike Snell, senior vice president for sales and customer service:
Dear Monaco RV Dealer,
I am happy to inform you that effective Aug. 6, Monaco RV will be re-named Navistar RV. With Navistar technology, personnel and design now integrated with Monaco RV, it is the natural next step in Navistar’s commitment to the RV business. The Monaco, Holiday Rambler and R-Vision brands will remain distinct and intact under the Navistar RV business.
We did not reach the decision to change our name lightly. We investigated and pursued this name change with strong stakeholder involvement at the forefront of our effort. We worked with all of our key stakeholders, including dealers, customers, and employees, to assess this opportunity. Of note, our dealers provided the input and direction that supported and accelerated our name change efforts. We listened to your comments and are excited to share with you this announcement.
The Navistar RV name demonstrates Navistar’s clear commitment to the RV business. And under the new Navistar RV name, we are better able to separate and build strong, distinct, and valued Monaco and Holiday Rambler product brands.
Since the acquisition in 2009, we have streamlined our motorized operations in one plant and appointed a new executive management team. And Navistar has brought a wealth of vehicle development and design experience to the Monaco, Holiday Rambler and R-Vision brands. You’ll see the benefits of this marriage embodied in the 2013 product lineup. As Dan Ustian, CEO, Navistar, states in our press release, “When a customer buys a Navistar RV, they know they’re getting Navistar products with proven components, many of which are used in our other vehicles— vehicles that move American goods, help keep troops safe, and ensure the safe transportation of schoolchildren.”
Navistar RV products will continue to be built with Navistar’s technology and design DNA. We have integrated the design, development, testing and validation of our recreational vehicles with Navistar’s commercial truck and bus product development organization, delivering vehicle engineering expertise unmatched in the RV industry. We maintain our manufacturing operations for R-Vision and Holiday Rambler towable units in Harrisburg, OR and Elkhart, IN, and our Monaco and Holiday Rambler brand motorized production in our integrated manufacturing facility located in Wakarusa, Ind. with powertrain, chassis and body assembly in one dedicated facility.
A press release will be distributed later today, August 6th, announcing our name change to the media and RV trade press.
Thank you for your continued support of Navistar RV and the Monaco, Holiday Rambler, and R-Vision brands and products. If you have any questions about this change, please contact your regional sales manager for more information.