Top

KOA Timeline: Highlights, 1962 to 2012

October 5, 2012 by   - () Leave a Comment

Editor’s Note: Following are some highlights from the first 50 years of operation of what has become known as Kampgrounds of America Inc.

1962: Dave Drum and three partners develop and open The     Billings Campground

1963: John Wallace’s camper survey reveals nationwide   demand for RV camps

1963: Drum, Wallace and Bob Boorman develop Kampgrounds of America concept

1963: KOA logo, patent registration, franchise agreement and A-frame are initiated

1964: First KOA franchise sold by Dale McCart and opens in Cody, Wyo.

1964: Don Hammond’s franchise sales force fans out over western U.S.

1964: First KOA franchise convention held in Billings

1965: Owners association formed and led by Miles City KOA’s Russ Porten

1965: KOA begins to sell franchises east of the Mississippi River

1966: Drum hires Darrell Booth as general manager of KOA system

1966: First KOA national convention held in Denver

1967: KOA’s first full-color Kampground Directory is distributed

1969: KOA stock is traded on NASDAQ; stock offering is successful

1970: KOA directs stock sale proceeds to company expansion

1970: First KOA opens in Canada; three other Canadian parks open that year.

1970: KOA subsidiary breaks ground for new Amerigo RV manufacturing plant in Bristol, Ind.

1971: 156 new KOAs are opened this year, bringing total system to 500 campgrounds. In addition, 76 others were under construction at year-end and KOA franchises are granted in 300 other locations

1972: Company starts “KOA University” to train KOA campground owners

1972: KOA’s first Campground in Mexico opens in Tepic

1972: 194 KOAs attend 10-year anniversary convention in New Orleans

1972: KOA introduces first cabins

1974: Energy crisis forces KOA to suspend cabin business and liquidate RV manufacturing operations

1975: Dave Drum sells his KOA shares

1977: KOA buys Sir Speedy printing service out of bankruptcy

1979: Art Peterson named president, succeeding Darrell Booth, who is battling cancer

1980: Peterson begins to champion cabin concept

1992: KOA signs master licensing agreement for KOAs in Japan

1996: KOA debuts first “family adventure camp” near Butte, Mont.

1996: KOA resumes KOA franchising in Mexico

1998: KOA opens RV & Boat Storage business

2000: Jim Rogers returns to KOA as CEO

2000: KOA launches KampSight, a computerized campground operating system

2004: KOA launches first Come Kamp & Care With Us Weekend

2007: ARVC and KOA hold joint convention in Phoenix

2008: KOA takes part in RV industry trade mission to China

2008: KOA and Big4 Holiday Parks of Australia sign master licensing agreement

2008: KOA launches Value Kard Rewards Program

2008: KampSight becomes standard equipment at all KOAs

2008: Thor Industries joins KOA in joint marketing agreement

2009: KOA named one of top 50 franchises in the U.S. by Franchise Business Review

2009: KOA names its first Workampers of the Year

2010: KOA becomes a sponsor of the 2010 U.S. Olympic bobsled and skeleton teams

2010: Pat Hittmeier named president of KOA

2010: KOA launches online camper feedback survey

2011: Harris Poll finds that 25 percentof Americans have stayed at a KOA

2011: KOA kicks off yearlong golden anniversary celebration at convention; Richard Cutler named first recipient of Darrell Booth Lifetime Achievement Award

2012: KOA celebrates its 50th anniversary

 

Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!





Bottom