Report: Aug. Motorhome Sales Post 7.5% Rise
Year-over-year motorhome registrations increased 7.5% in August while sales rose 5.9% for the first eight months, according to the latest report from Statistical Surveys Inc. (SSI)
Thor Industries Inc. ranked as the motorhome sales leader year-to-date with a 20.7% market share, followed by Winnebago Industries Inc. (19.7%) and Forest River Inc. (12.2%).
In the Class A category, registrations in August gained 5.9% compared with 2011, while sales were up 6.2% for the eight months. Winnebago led the category year-to-date, posting a 21.7% market share, while Tiffin Motorhomes Inc. held a 20% share and Thor was No. 3 with an 18.5% share.
Class C sales grew 9.8% for the month and 5.6% year-to-date. Thor led the category through August with a 23.2% market share, followed by Forest River’s Coachmen RV division (19%) and Forest River (18.1%).
Rental registrations, primarily Class C sales, fell 69% in August.
In a separate SSI report, year-over-year Class B motorhome sales soared 42.1% in August and were up 32% increase for the first eight months.
Through August, Roadtrek Motorhomes Inc. retained its lead in Class B sales, owning a 35.8% market share, while fellow Canadian builder Pleasure-Way Industries Ltd. was second with a 19.9% share.
Thor Industries Inc. was the top U.S. manufacturer for the eight months, holding the No. 3 slot with a 19.3% market share, followed by Winnebago Industries Inc. at 16%.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).