Go RVing Canada Compiles Top 5 Trends in 2012
Editor’s Note: The following is a list of the Top 5 RVing trends in Canada during 2012 compiled by Go RVing Canada.
The past year saw growth on many levels for the RV industry. The year kicked off with outstanding RV show attendance figures and moved into the summer with a jump in RV sales. The RV industry has seen a change in ownership trends, overall growth of the industry, a national sales rebound, increased outdoor engagement and an evolution in the economic benefits for the RV traveler. The top 5 RV trends were:
- Majority of RV owners under the age of 55: The RV industry is seeing a significant increase in young families, busy career couples, outdoor enthusiasts as well as retirees embarking on their first RV adventure.
- Towable trailers most popular RVs sold in 2012: There are over one million RVs on Canada’s roads which translates to 14% of households owning an RV. Starting at just $6,000, consumers are taking advantage of the variety of units available. The most popular RVs sold this year were the towable RVs, which include the folding camping trailer and fifth wheel RV.
- While other travel sectors continue to struggle and see declines, RV sales surged 13% this year: By mid-summer, RV sales had increased on a national level by 13% compared to 2011 with Alberta seeing the largest sales increase of 42%. The biggest factor driving this is the affordability of the lifestyle as RV purchase prices are at historic lows. A number of other factors include intense competition in the industry, increased consumer awareness and a strong Canadian dollar.
- More Canadians are spending time outdoors: 90% of RV owners say RVing is the best way to see the country. Many campground operators have begun the process of upgrading their sites to accommodate the increase of RV travelers to their campgrounds. The Alberta government announced mid-summer that they were investing $24 million this year into modernizing several of its campgrounds, as they noted the increase in number of people using RVs versus tents.
- Raw cost savings: In February, Go RVing Canada released results of a cost comparison study conducted by PKF consulting that proved RV vacations can be up to 78% less expensive than all other forms of travel. This statistic has increased by 3% since the last study, conducted in 2009. The associated savings come from a variety of factors including the flexibility of cooking in your RV, as well as the low cost of accommodation.
“RVers share a great passion for the lifestyle and it’s easy to recognize the many benefits associated with it,” said Go RVing Executive Director, Chris Mahony. “What the 2012 RV trends show is that RVing clearly remains a popular vacation choice, especially for those who are looking for an affordable vacation that offers freedom, flexibility, and fun.”