Motorized RV Sales Fell Slightly in November

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Retail sales of motorized RVs dipped slightly in November compared with November 2011, Statistical Surveys Inc. (SSI) has reported.

SSI reported retail sales were down 0.4% from a year ago. The split between Class A and Class C sales was A down 2.2% and C up 2.9%.

For year-to-date, all Class A and C sales were up 7%. The breakdown between classes was A up 5.9% and C up 8.5%.

The consolidated report for Class A and C sales combined showed Winnebago Industries Inc. in the top spot with a 25.1% market share in November. Forest River Inc. was No. 1 year-to-date with a 23.5% market share.

In Class A, Winnebago was tops in November with a 24.9% share and for the first 11 months with a 22% share.

In Class C, Winnebago was tops in November with a 25.3% market share but Thor Industries was No. 1 year-to-date with a 21.9% share.

In a separate report, Class B motorhome sales were up 5.6% in November over November 2011. Year-to-date, Class B sales were up a whopping 31.4%.

Kitchener, Canada-based Roadtrek Inc. was the Class B market leader with a 34.2% share in November and 36.4% year-to-date.

To subscribe to this or other SSI reports, contact Scott Stropkai, national sales manager at (616) 281-9898.

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