CalARVC’s Event in Wine Country a Success
The first reports about the California RV Park Winter Getaway held this week at the Wine Country RV Resort in Paso Robles, Calif., give a big “thumbs up” to the inaugural event.
In the morning session, “Making the Most of Your Marketing,” Debbie Sipe, executive director of the California Association of RV Parks and Campgrounds (CalARVC), gave an inspiring seminar on orchestrating the experience of your customer and how to incorporate the experience into a park’s marketing strategy, according to a CalARVC report.
In the afternoon session, “Ask the Expert,” six industry experts participated in roundtable discussion eliciting ideas, sparking conversation and sharing advice and insights on topics relevant to running your business. The conversations started here were picked up and carried on at length throughout the evening.
Roundtable member Evanne Schmarder posted on her Facebook page on Wednesday: “Enjoyed a fabulous California Association of RV Parks & Campgrounds meeting yesterday at the beautiful Wine Country RV Resort – great hosts, great event! The day was full of education and networking. I was honored to be one of six “experts” participating in the rotating roundtable sessions. Kudos to CalARVC’s Debbie Sipe, Susanne White, Mari Dudash and Wine Country’s Megan Whittington and Cheryl Eckrote Taylor. This team rocked the Central Coast and attendees were thrilled from start to finish. Nice work!”
The day-long event also featured a wine-tasting tour. “This will probably go down as the most unique Park Tour on record: four different wine tasting stations were set up throughout the campground,” Supe stated. “Wine Country owners and staff walked us through their beautiful park and at featured locations we met representatives from local wineries who brought samples for all. We learned about the region, the wines and admired the resort amenities, including a cozy secluded spa with a waterfall feature.”
Hart, King & Coldren sponsored the “Tabletalk” dinner. After dinner, dozens of attendees gathered around the campfire until late into the night for extended conversation, laughter and campfire pies.