Kidd Forecasts Continued RV Industry Growth
A report from Kidd RV Resort Consulting forecasts growth for the RV industry for “upcoming years.”
The Tallahassee, Fla.-based firm notes in a news release that RV shipments continue to increase from the 2008-2009 recession, the largest decline of RV sales in 33 years. Numbers of RV shipments to retailers totaled 285,749 for 2012, a gain of 13.2% over 2011. According to reports from the Recreation Vehicle Industry Association (RVIA), steady growth is expected to continue in future years.
As provided by Jim Eyster, marketing researcher, the industry’s strong recovery represents a recurring trend of RV production numbers reaching all-time highs following U.S. economic recessions. Recessions occur in this country on an average of every 10 years and succeeding the last four, the RV industry has made a comeback showing historically high values than ever recorded before.
“In coming years, we expect to see even greater growth than in the past because of an anticipated jump in the retirement population due to the Baby Boomer generation,” the release continued. “Baby Boomers are currently retiring at a rate of 10,000 a day and that number will keep increasing until it reaches its peak and levels off in 2017. The combination of ever-growing retirement rates with the steady increase in RV production seems to indicate overall growth for the RV industry for upcoming years.”
“With RV sales and production playing a huge role in the RV industry and the success of our clients, we couldn’t be happier to see RV shipment numbers up and making such a strong recovery,” says Jerry Kidd, president of Kidd RV Consulting. “The Kidd RV team enjoys being a key stakeholder in the industry and we’re excited to see what opportunities and trends are awaiting us in the future.”
The release noted that all aspects of the RV industry are looking up, except for one big factor that is always fluctuating with the times: gasoline. With gas prices posting the biggest one-day increase in 23 months in late January, things aren’t looking up for RVers planning long-distance trips in the near future, although, according a recent fuel survey, the majority of RVers responded that they would travel until fuel prices reach $8/gallon. With this kind of data to back it up, the RV industry will continue to grow and prosper.
For more information about Kidd RV Consulting, please visit www.kiddrv.com or follow Kidd RV on Twitter at @KiddRV for RV industry news and marketing tools.
About Kidd RV Resort Consulting
Kidd RV Resort Consulting specializes in working with RV developers and industry related partners to create a vision, articulate an idea, own the process and pursue its execution with the goal of exceeding expectations through measurable results. Kidd RV Resort Consulting helps clients reach goals through extensive service capabilities including design and illustration, web solutions, advertising, public relations, brand consulting and strategic planning. For more information, visit www.kiddrv.com.