Towable RV Sales Increased 8.3% in 2012
Retail sales of towable RVs declined 1.7% in December compared to December 2011, but still finished the year up 8.3% over the year earlier, Statistical Surveys Inc. (SSI) has reported.
Travel trailers, which showed a 2.8% increase in December, was the only one of four segments to show year-over-year growth that month.
Fifth-wheels showed an 8% drop, folding camping trailers fell 1.4% and park models or recreational park trailers finished the month off 39.4%.
For the entire year, the high volume travel trailer market finished up 11.4%, fifth-wheels ended up 5.8%, folding camping trailers were off 10.5% and park models fell 17%.
For December, Thor Industries Inc. held onto its No. 1 spot in all towables with a 36.9% share, followed by the Forest River Group with a 31.7% share. Jayco Inc. was a distant third with a 9.6% share.
For all of 2012, Thor held a 36.6% share of the towables market, with Forest River at 32.6% and Jayco third at 11.8%.
- In travel trailers, Thor had a 31.1% share in December and 33.1% for all of 2012.
- In fifth-wheels, Thor had a commanding 53.3% share in December and 53.6% share for all of 2012.
- In folding camping trailers, Forest River had a solid 43.1% share in December and a 44.3% share for all of 2012.
- In park models, Thor had a 27.7% share in December as well as for the entire year.
In a month-to-month look at the four segments, travel trailer sales increased each month compared to the corresponding month of 2011. Meanwhile, fifth-wheel sales showed increases nine of the 12 months, folding camping trailers showed sales declines in each of the 12 months and park models showed increases in just two months.