Winnebago Named Top ’12 Motorhome Maker
Winnebago Industries Inc. has been recognized by Statistical Surveys Inc. (SSI), a retail reporting service in Grand Rapids, Mich., as the top-performing motorhome manufacturer with both the largest volume and the largest overall growth in motorhome retail registrations during calendar 2012.
In the U.S. motorhome retail registration report issued Wednesday (Feb. 13) for December of 2012, Winnebago Industries was listed as the top selling manufacturer for Class A and Class C motorhomes in calendar 2012, with market share of 20.6% compared to 19.0% for calendar 2011, according to a Winnebago news release. Winnebago Industries’ volume growth was 16.1% above retail registrations during calendar 2011 compared to industry growth of 7.3%.
In the U.S. Class A market segment, Winnebago Industries is also the top-selling market leader with 22.2% for calendar 2012. In addition, the company also led the U.S. Class A gas market segment with 24.2% market share, grew U.S. Class A diesel market share to 19.4% and U.S. Class C market share to 18.5% for calendar 2012.
“We are passionate about developing and delivering innovative new products of the highest quality backed by best-in-class support after the sale,” said Winnebago Industries Vice President of Sales and Product Management Scott Degnan. “These dynamic retail statistics both confirm and continue to fuel that drive. Thanks to our industry leading and loyal dealer network along with the hard work of our employees, we are establishing new, higher benchmarks for ourselves. We congratulate our dedicated employees and our strong dealer partners in achieving this top selling position. We will continue to work diligently to develop exciting new products and to provide industry-leading support for our dealers and retail customers.”