CCLOA Promoting Come to Life Campaign

March 13, 2013 by   - () Leave a Comment

Colorado Tourism Office Associate Director John Ricks, who led the state’s highly successful “Come to Life” advertising campaign, spoke on Tuesday (March 12) at the Colorado Campground and Lodging Owners Association (CCLOA) 2013 annual conference in Grand Junction.

The CCLOA provided a live video stream of Ricks’ presentation – a first-time effort by CCLOA – and now has archived his talk for additional viewing.

To watch Ricks’ presentation, click here.

CCLOA is the 45-year-old statewide trade association for the camping industry. Its consumer website is


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