CampCalifornia Enlists Southeast Pubs.
Southeast Publications has formally partnered with Camp-California to acquire new advertisers and help market the 2014 Camp-California! Camper’s Guide to California.
Southeast Publications has a longstanding relationship with Camp-California and the California Association of RV Parks and Campgrounds (CalARVC) as a supplier member and sponsor. It was a natural progression for Southeast Publications and Camp-California to enter into a partnership that will not only benefit the two organizations, but will also prove to be a great benefit to the member parks and suppliers that take advantage of the opportunity to be a part of the 2014 publication, according to a news release.
“Camp-California and CalARVC are excited to work with Southeast Publications because of their longstanding positive relationships with CalARVC members. The company has been in the industry for many years and continues to grow. Based on their knowledge and experience and our shared ideas, Camp-California decided this was the best move for everyone," said Susanne White, advertising manager for Camp-California.
Southeast Publications attended the CalARVC regional meeting last month in Paso Robles, Calif., to make the partnership official and Debbie Sipe, executive director of CalARVC, announced to the attendees of the Central Coast region meeting that Southeast Publications had been chosen to take on this venture. The announcement was received by the attendees with excitement and praise that Camp-California had partnered with a company that had so much insight into the needs and wants of all involved.
When asked about the new partnership, Wally Warrick, president and CEO of Southeast Publications, said, “We are not only excited about the opportunity to work with Camp-California in acquiring new advertisers for their 2014 Travel Guide, but we are also looking forward to increasing the awareness and exposure of the great properties and suppliers that are supporters of CalARVC. RVers and campers have relied on the guide as their main resource for finding their way through the California RV industry and we expect this partnership to greatly enhance its usefulness as well as raise even more notoriety in regards to the importance of the organization within the RV and campground community.”