TACO/Red Rover Form New Alliance
The Texas Association of Campground Owners (TACO) and Red Rover Camping recently formed an alliance, reports Red Rover Camping Top Dog, Robert Bouse.
TACO will encourage their 400-plus member campgrounds to affiliate with Red Rover to help them fill their empty campsites with new customers. Red Rover has agreed to accept the 10% Texas Saver Card discount it provides to campers and take the 10% out of Red Rover’s commission on the sites they book for participating TACO member campgrounds, according to a news release.
Red Rover has also agreed to make available the Red Rover reservation system at no cost to TACO member campgrounds that need a system.
“Red Rover is not in the reservation system business and has no plans of being in that arena," said Bouse. "However there are a number of TACO member campgrounds that do not currently have a system. We have spent a great deal to create a state of the art system for Red Rover and the six campgrounds we own and feel that to stay competitive in today’s market every campground should have a reservation system, access to the Internet and be able to book reservations online with real-time inventory. We want owners to know that our slogan, ' A Campground Owners Best Friend,' is more than just a slogan."
Brian Schaeffer, executive director/CEO of TACO and president of AGS/TXAD stated, “Red Rover is an excellent tool for our member campgrounds to enhance the marketing they are currently doing, drive new customers to their parks and do so when they know they are going to have empty campsites without having to discount their rate to do so. Red Rover assured that TACO members will have no sign-up costs, fees or contracts. Parks only pay when Red Rover actually sends them a customer.
"With Red Rover absorbing the 10% Texas Saver Card discount, most of our members can take advantage of the marketing Red Rover offers to fill empty campsites at no net cost to them. Parks will be essentially earning what they are now. The added opportunity for our members that don’t have a reservation system to have one for free is an additional benefit to be a member of TACO. It’s a win/win alliance.”
Bouse is hoping that other state campground associations will find this type of alliance attractive for their member campgrounds as well. To learn more about Red Rover Camping go to www.RedRoverCamping.com or call (888) 833-8399, ext. 1246.