Utah Will Promote ‘Mighty Five’ National Parks
The Utah Office of Tourism launched a $3.1 million spring/summer regional television advertising campaign at the Capitol Wednesday (March 27) to promote Utah’s five national parks known as “The Mighty Five.”
The campaign will include TV commercials in Los Angeles, Denver, Phoenix, Portland, San Francisco, and Seattle, as well as digital outdoor, wallscapes, online, and social media, The Standard-Examiner, Ogden, reported.
“Utah’s five stunning national parks contribute to Utah’s economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas,” said Utah Gov. Gary R. Herbert.
“We are really excited to launch ‘The Mighty Five’ to promote our iconic national parks that are becoming more popular, especially with international visitors who come to experience the red rock of the Desert Southwest,” said Vicki Varela, managing director of the Utah Office of Tourism, Film, and Global Branding, an agency of the Governor’s Office of Economic Development. “Whether you’re looking for memorable family fun, an adrenaline rush, or the solace of nature, you’re sure to discover an unforgettable experience that can only be found in Utah.”
Visitation has continued to increase at Utah’s national parks, even in a down economy. In 2012, 6.5 million recreation visits were made to Utah’s five national parks. Another 5.1 million recreation visits occurred at Utah’s seven national monuments, two national recreation areas, and one national historic site.
Spots for the television campaign can be viewed on the Office of Tourism’s YouTube Channel at http://www.youtube.com/user/utahtourism. Three-, five-, and seven-day itineraries to visit ‘The Mighty Five’ parks can be found online at http://www.visitutah.com/parks-monuments/mighty5/.
The National Park Service reports no Utah parks will be closed, but services may be impacted due to the sequestration.