AGS Notes All-Time Co. Sales Records in 2012
AGS has recorded its strongest sales gains in the company’s 26-year history, according to Brian Schaeffer, company president, who acquired the publishing firm two years ago.
“We are very blessed to have the most productive advertising teams in AGS history,” Schaeffer stated in a news release. He added that over half of the company’s ad teams each sold over $100,000 in advertising sales — a company first.
He said AGS advertising representatives received over $40,000 in bonuses, Rolex watches, gift cards and special recognition during the company’s annual meeting, which took place March 3 to 6 at the Lake Conroe/North Houston KOA in Montgomery, Texas.
Among the highlights:
- Eric and Jackie Fulbright were the top performing ad reps, having generated annual sales of $295,000. They were also recognized as the most improved ad reps because they exceeded their prior-year sales figures by $94,512.
- Bill and Ann Soss were recognized for having generated over $150,000 in sales, while Larry Chiuppi and Nancy Raimondi were recognized for exceeding lifetime sales of over $1.5 million.
Altogether, more than 17 ad reps received bonuses and other special recognition during the meeting, which included seasoned ad reps like John and Frances Collins, who have been with AGS for 20 years, as well as new ad reps who just started working for the company.
The meeting included several sessions aimed at further improving the performance of AGS’s sales teams. “2012 was clearly the best year in AGS history, but it will pale in comparison to what 2013 will bring,” Schaeffer said, adding that the company will continue to promote the AGS loyalty program, which provides qualifying parks with $250 to $500 a year in discounts that they can apply toward any AGS marketing service from rack cards to website marketing.
The six-day meeting included nearly 20 educational seminars, including a special training session by Larry Brownfield of Kampgrounds of America (KOA), who talked about franchise operations and answered questions to help AGS ad reps better serve KOA’s segment of the campground marketplace.
Troy Elmore of Houston-based Sandler Training also led a seminar titled “The Five Hidden Conceptual Weaknesses That Keep You from Becoming Mentally Fit.”
Diana LeBlanc of PPL Motorhomes in Houston talked about the growing strength of the RV business as towable and motorized sales continue to rebound from the recession.
Other activities included a special brunch for the $100,000 ad reps club; a game of AGS Jeopardy, which included a number of trivia questions about the 26-year-old company. “Needless to say, the team that John and Francis Collins was on cleaned up on that competition,” Schaeffer said.
The meeting also featured several fun exercise activities that were designed to get AGS ad teams moving, including a 5K run/walk event that raised $1,360 to benefit the local Boy Scouts chapter. “Aaron Williamson, the general manager of the host park, is very active in Boy Scouts and his son, Boyd, received the check to deliver to the Scouts,” Schaeffer said, adding, “Over half of our folks completed the 5K and several of them literally sprinted across the finish line, including a 78-year-old.”
Schaeffer also updated the AGS sales team on the company’s charitable giving, which included 2012 donations of nearly $18,000 in cash and over $80,000 in advertising space to five charities that work to improve the lives of children, veterans, impoverished people and animals, both here and overseas. These charities include The Doris Day Animal League; KOA Care Camps; IMAHelps; St. Judge Children’s Research Hospital and the Wounded Warrior Project.
For 2013, AGS plans to provide continuing charitable support for IMAHelps, KOA Care Camps and St. Jude Children’s Hospital. AGS also plans to provide donations to Feherty’s Troops First Foundation; Joel Osteen Ministries; and Operation Kindness, the oldest and largest no-kill animal shelter in North Texas.
Based in Crowley, AGS provides guest guides and website services for more than 800 campgrounds, RV parks and resorts across the U.S. and Canada. Texas Advertising acquired AGS from Good Sam Enterprises LLC in June of 2011. For more information about AGS, visit its website at www.agspub.com.