Airstream CEO Co-Chairs Go RVing Coalition
Go RVing has selected Bob Wheeler, president and CEO, Airstream Inc., to serve as co-chairman of the Go RVing Coalition, the RV industry’s national advertising and market expansion initiative.
Wheeler joins RV dealer Tom Stinnett of Tom Stinnett Derby City RV (Louisville, Ky.-area) as co-chairman of the industry-wide coalition, replacing Bob Olson, who retired from Winnebago Industries in 2012.
The officers of Go RVing, Inc. — RVIA President Richard Coon and RVDA President Phil Ingrassia — released a joint statement praising Wheeler as an excellent choice to serve as co-chairman:
“Bob is a proven industry leader who understands the importance of branding and strategic promotion. He brings valuable experience, insight, and influence to the Go RVing Coalition, and partnered with Tom, they will make a strong team to help guide Go RVing forward as we seek to build on the growth of the past few years.”
Wheeler, 46, began his professional career as a manufacturing engineer at General Motors. He became president and CEO of Airstream in 2005 after serving in several other positions with Thor Industries, which is Airstream’s parent company.
“The Go RVing program plays a vital role in our industry’s effort to raise consumer awareness about the benefits of RVing and the RV lifestyle,” said Wheeler. “I’m honored to work with the talented members of the Go RVing Coalition, who have for years helped position RVs as a fun and affordable way to build lasting memories. As we look to furthering industry growth and expansion, I’m excited to be part of the team’s move towards more creative, impactful and innovative campaign executions.”
Stinnett, who has been involved in Go RVing since it began in 1994 and has served as a co-chairman since 2004, will continue to play a leadership role as a key consensus-builder among dealers and manufacturers. “With his experience with Thor and Airstream, and his passion for the RV lifestyle, Bob Wheeler will be a great addition as Go RVing co-chair,” Stinnett said. “I look forward to working with him as the 2013 ad campaign gets underway.”
Wheeler is a resident of Sidney, Ohio, where he lives with his wife, Kelly, and their three boys — Grant, Harvey and Finn.
The Go RVing campaign is widely credited for boosting the image and popularity of RV travel and helping to maintain RV awareness and demand through the recent economic downturn. The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers, and campgrounds who work to provide the public and media with information about the benefits of RV travel and to foster satisfaction with the RV experience through its Committee on Excellence. For more information, visit www.GoRVing.com.