Kidd: Baby Boomers in Bed with Social Media
Editor's Note: The following news release comes from Kidd Consulting, which specializes in working with RV developers and industry related partners.
The RV industry should prepare to shift marketing tactics as Baby Boomers are increasingly engaging on social media sites. Seniors, largely dominating the RV industry, are making strides to assimilate into the fast-paced, ever-growing digital age.
According to a 2012 report by the Pew Research Center’s Internet & American Life Project, for the first time, a majority of adults 65 or older are going online. The report also noted that one-third of internet users 65 and up are using a social networking site, a significant increase in recent years.
“It is evident that many seniors are attracted to social media due to an ever-increasing need to remain connected to family and friends. While they are there, it only makes sense that they have started following and interacting with groups and pages that interest them. That is where the RV lifestyle comes into play,” said Jerry Kidd, president of Kidd RV Consulting. “The active participation of seniors on social media outlets places a need for RV resorts to be fully engaged with online tools. If used properly, these networks could become an incredible tool to connect with the industry’s target market.”
For those over 60, there are many benefits of online social networking. In updating their online skills, many feel revalued and accomplished. Many use the sites to empower themselves, utilizing outlets such as Facebook to connect to the community and find volunteer work.
Research suggests that social media use may actually prolong seniors’ lives by boosting cognitive abilities. Social interactions and maintaining relationships is important to health in old age.
For more information about Kidd RV Consulting, please visit www.kiddrv.com or follow Kidd RV on Twitter at @KiddRV for RV industry news and marketing tools. For more information about seniors online, please visit: http://www.cnbc.com/id/100537483.