Austin RV Resort Plans Park Model Additions
La Hacienda RV Resort & Cottages in Austin, Texas, is adding seven more park model cabins this month, and will likely add more in the future as demand for rental accommodations in RV resorts continues to grow, according to a news release.
“The park model cabin business has truly been a pleasant experience for us,” said park developer Ken Butschek. “I am experiencing about 15% annual growth on RV site rentals, but 30% on my park model rentals. I’m probably going to need 10 more next year.”
The 400-square-foot units, designed and built by Champion/Athens Park Homes, are sought after by families and Winter Texans as well as people on temporary work assignments in the Austin area who don’t want to commit to a six-month lease in an apartment.
“The park models give these people much more flexibility,” Butschek said, adding that Winter Texans who do not have motorhomes or towable RVs also rent them out during the winter season. “This past winter, of my 30 park model cabins, I think I had 15 of them rented out for one to three months by Winter Texans,” he said.
And while campgrounds and RV resorts in Texas and across the country are increasingly installing park models to use as rental units for guests who do not have an RV, La Hacienda RV Resort is raising consumer awareness about its park model rentals through its website and rack cards, both of which just won awards from the Texas Association of Campground Owners (TACO).
La Hacienda RV Resort won TACO’s Website of the Year Award for its namesake website at www.lahaciendarvpark.com, which showcases the interiors and exteriors of every park model available for rent. The website also highlight’s the park’s amenities and services and provides ample photos of the resort’s swimming pool, 24-hour exercise room; 4-hole chip and putt course; dog park; laundry facilities and ADA-friendly bathroom.
The Website of the Year Award is based on the effectiveness of the website’s promotion of the park; the quality of its content; navigation and functionality; site layout; professional appearance; user friendliness; usefulness of links; visual depictions; posting of current information and resort updates; and ease of finding contact information for the park.
La Hacienda RV Resort also won TACO’s Rack Card of the Year Award, which is awarded based on visibility; appearance and content quality; readability; appeal; use of color; layout; effectiveness at promoting the park and area activities; use of maps as a directional aid; and ease in determining park contact information. La Hacienda RV Resort’s award winning rack card was designed and produced by Crowley-based Texas Advertising.
For more information on La Hacienda RV Resort & Cottages, please visit its website at www.lahaciendarvpark.com.
Based in Crowley, TACO represents nearly 400 private campgrounds and RV resorts in Texas. The association was established in 1972 by a group of five campground owners who felt there should be independent marketing and advocacy for the private park industry in Texas. In addition to its legislative advocacy and annual park awards program, TACO publishes the RV Travel & Camping Guide to Texas, a significant consumer magazine with a distribution of 250,000, and it hosts www.TexasCampgrounds.com, the most widely used website for RV parks and campgrounds in Texas. The association also promotes Texas campgrounds in over 25 RV shows in the US and Canada.