CalARVC Suspends Occupancy Survey for 2013
Since the mid-1980s, the California Association of RV Parks and Campgrounds (CalARVC) has collected, analyzed and shared the occupancy and rate data of its members. At its high point, the survey had a consistent 30-33% participation rate from CalARVC parks.
Today, only 16% to 18% of members share their occupancy data on a regular basis, the association reported in this week’s issue of “Wednesday Morning Coffee Talk & Updates.
“On a statewide basis that return rate isn’t that bad,” reported Debbie Sipe, CalARVC executive director. “However, due to California’s diversity, that data gets broken into the 12 tourism regions. When only 40-50 parks report their data, it is no longer reliable when divided out amongst the regions.
So, CalARVC has opted to drop the survey for now.
“We are hoping to re-instate the survey sometime next year,” reported Sipe. “CalARVC is renovating its current member database management system. As we implement new technologies, we are exploring more efficient systems to collect member data. My wish is that by next January we will be announcing the return of the Occupancy Survey along with a new streamlined reporting system that will encourage member parks to participate in this critical industry data.”