KOAs Partnering with Hungry Jack on Holidays

May 2, 2013 by   - () Comments Off on KOAs Partnering with Hungry Jack on Holidays

Hungry Jack’s Basic American Foods partners with KOA

Hungry Jack and Kampgrounds of America Inc. (KOA), the largest system of family-friendly campgrounds in North America, today (May 2) announced a partnership that will reach 320,000 campers at more than 485 U.S. KOA campgrounds this summer.

Through the partnership, Hungry Jack will give away free sample cartons of hashbrowns during the three holiday weekends that define summer — Memorial Day weekend, Independence Day weekend and Labor Day weekend.

Additionally, Hungry Jack will offer KOA campers original online content featuring creative recipe ideas that address the challenges of cooking while camping, such as limited supplies or no refrigeration, according to a news release

The unique partnership, a first for KOA and Hungry Jack, will give KOA’s campers one free, pint-sized carton of Hungry Jack Premium Hashbrown Potatoes when they stay at any participating KOA campground during the three holiday weekends. Hungry Jack fully-cooked, pre-seasoned hashbrowns, are made from 100% Idaho potatoes and do not require refrigeration. Each carton makes one pound of hashbrowns — enough for six servings — offering convenience and portability for those who enjoy outdoor activities such as camping, backpacking and boating.

“Whether you’re cooking at home or enjoying the great outdoors, Hungry Jack Premium Hashbrown Potatoes offer unparalleled convenience because there’s no need to refrigerate or thaw before preparing these diner-style hashbrowns,” said Henry Hsia, director of marketing for Basic American Foods. “By simply adding water and pan frying with a bit of oil, campers and families at home can enjoy crispy, golden hashbrowns in minutes.”

“Cooking over the fire or on a camp stove is always a favorite camping pastime, but meals that can be prepared with limited space and supplies can be a challenge,” said Lorne Armer, vice president of Kampgrounds of America Inc. “We’re always looking for new ideas and resources to share with our campers, so we’re delighted to offer our campers Hungry Jack Premium Hashbrown Potatoes while they enjoy their stay with us this summer.”



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