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Park Industry Asked to Complete Brief Survey!

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June 5, 2013 by   - () Leave a Comment

Digital marketing consultant Evanne Schmarder, while camping in California in February, taught her class for the National School of RV Park and Campground Management in West Virginia via Skype. The innovative process received rave reviews.

Editor's Note: Following is a news release from Evanne Schmarder discussing a new survey she is conducting for the outdoor hospitality industry.

In today's business environment there is no way around it, digital marketing — websites, email communication, social media, video, and more — has captured a prominent place in the consciousness of the modern consumer.

One of the most frequent questions digital marketing consultant Evanne Schmarder of Roadabode Productions receives is "how does my online marketing program stack up against other parks?" The truth of the matter is, we really don't know. Our sector of the hospitality industry is sorely lacking any meaningful marketing statistics or benchmarks.

To that end, Schmarder recently opened a groundbreaking, first-of-its-kind-in-the-industry project — the 1st Annual Digital Marketing Benchmark Study for Outdoor Hospitality (https://www.surveymonkey.com/s/DMBenchmarkStudy-Roadabode) — and is actively seeking study participants. Park owners, operators, and those working at a property in a marketing capacity are urged to complete the survey.

Designed to answer questions such as "what's a good email open rate?" to “how much time should be spent on social media?” to “what digital marketing platforms produce the best results for our type of business?”, the study will provide valuable insight on a number of social media and digital marketing tools many campgrounds, parks, and resorts are using today.

"While park owners and operators know social media is important, it's critical for them to understand where and how to maximize their marketing efforts, recognize success or the need to tweak their programs, and seize the potential of this ever-expanding set of tools to grow their business' bottom line. Having a solid grasp on what methods are proven winners, where and how much time should be allocated, what to expect, and when a change in direction is required are a few of the many important answers this study endeavors to provide," said Schmarder. "Participation is key to this data. That's why I'm asking all park owners, operators, and marketers — from small parks just dipping their toes into the digital marketing pond to mega resorts with a robust online presence — to complete the survey as well as pass along the link, inviting peers and colleagues to participate, as widely as possible."

This short survey will take less than 10 minutes to complete and all responses are anonymous. Participants will receive a complimentary copy of the study report. All questions or comments may be directed to Schmarder at evanne@roadabode.com or (702) 460-9863. The survey can be accessed via a secure Internet connection here: https://www.surveymonkey.com/s/DMBenchmarkStudy-Roadabode

Please lend your voice to our industry's strength and future … take the survey today and spread the word. Data can and does make a difference.

About Evanne Schmarder

Evanne Schmarder is the principal at Roadabode Productions, a firm specializing in digital marketing strategy, consulting, and education for the outdoor recreation industry, is the co-author of Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today and her client list reads like a ‘who’s who’ in the business. Evanne is the Modern Marketing columnist for Woodall's Campground Management, writes a bi-monthly marketing e-newsletter, has been frequently published in a number of leading industry publications, and is a small business blogger for the Huffington Post. She created the RV industry’s first-ever online Digital Marketing Workshop covering targeted digital marketing techniques and topics and is the producer/host of Schmarder University, a small business interview series featuring industry thought-leaders. Evanne is a sought-after speaker and marketing panelist at national events and gets great satisfaction out of helping business owners maximize their marketing potential.

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