New Park-Branding Era Now Underway at KOA
The Billings, Mont., KOA Campground became the first Kampgrounds of America Inc. (KOA) in North America to unveil the new KOA Holiday sign on Friday (June 7).
The change is the beginning of a new brand structure for the 51-year-old iconic North American camping company, designed to better identify the specific offerings of its 485 campgrounds for the millions of North American camping families that use KOA each year, according to a news release.
Over the next few years, KOA campgrounds across North America will be rebranded as either a KOA Journey, a KOA Holiday or a KOA Resort campground.
“It’s really about bringing first time visitors to KOA campgrounds,” said KOA President Pat Hittmeier. “We think the new branding effort will help emphasis the kind of camping experience you will have when you arrive.”
KOA Journey Campgrounds are identified as convenient to major highways, include long pull-through sites and provide a relaxing overnight oasis for travelers.
KOA Holiday Campgrounds, such as the Billings KOA Holiday, are great base camps to explore the area, and include family activities and additional amenities to make these KOAs great getaways for short vacations. They will also all feature KOA Deluxe Cabins, which include full bathrooms and kitchens.
KOA Resorts will offer campers a true resort-style vacation with luxurious pools, patio RV sites, Deluxe Cabin linen service and a specially trained activities and recreation staff.